I am a product designer, currently designing search experiences at Microsoft
I am a product designer, currently designing search experiences at Microsoft
I design strategic brand identities that win trust, attract customers, and drive growth.
*For NDA compliance, my deep-dive case studies are password protected. Reach out, and I’ll provide access.
Visual Search on SERP
2025-2026 (UX designer 2 Microsoft)
Health on Bing
2023-2025 (ux designer 2 microsoft)
Shopping on bing
2022-2023 (UX Designer)
Designing for digital peace of mind
2021 (industry project with microsoft)
I'm an architect turned product designer based out of Hyderabad.
I'm an architect turned product designer based out of Hyderabad.
I'm an architect turned product designer based out of Hyderabad.
why work with me
I’m an endlessly curious soul (likely shaped by early obsessions with Sherlock, Nancy, and Poirot). I’m drawn to patterns and the 'why' behind them—across everyday life, products, systems, and human behavior. When the answer isn’t obvious, I ask better questions. These observations constantly spark ideas about how the world could be a better place for all —and I love the privilege that being a designer gives me - a chance to make that happen.
View Resume
When I'm Not Designing
Outside of work, I'm drawn to movement through dance and fitness; creative expression through illustration and writing; and exploring the world though travel and reading.
These experiences keep me grounded in human behavior and continually shape the way I think about designing meaningful, intuitive experiences
Kind words from colleagues
Kind words from colleagues
Kind words from colleagues
I had the opportunity to work closely with Sonsy on several projects at Microsoft, including Bing Visual Search, and Bing Mobile App. As the design lead, she consistently demonstrated strong design thinking and a deep commitment to user research. What truly set Sonsy apart was his ability to distill complex problems into intuitive, user-centric solutions. Her design leadership was instrumental in shaping key product experiences such as Bing SERP, Translate, OCR —contributing to a 5% improvement in retention for Visual Search, creating significant value for both the team and the business. Beyond her design expertise, Sonsy is a highly collaborative partner, leverages several AI tools for protoyping and who elevates the people around her. Any team would greatly benefit from her leadership, creativity, and sharp product intuition.
Lakshay Tutlani
Product @Adobe
I worked with Sonsy at Microsoft on Bing Copilot Health experiences and consistently appreciated her strong user‑centric design approach. She has a great ability to understand user behavior and translate complex problem spaces into simple, intuitive experiences with a clear focus on usability and impact. Sonsy effectively leverages AI‑based rapid prototyping to explore ideas quickly, refine solutions through iterative feedback, and accelerate alignment across teams. She is a collaborative partner who works closely with engineers, balances design intent with technical realities, and continuously improves experiences through thoughtful iteration rather than one‑off solutions. With her strong ownership, disciplined work ethic, and sharp design judgment, Sonsy made meaningful contributions to improving engagement and overall product quality. She is a great team player and a valuable asset to any product design team working on complex, user‑focused experiences.
Vijay Bhatt
Principal Engineering Manager at Microsoft
I highly recommend Sonsy for her exceptional work on the Bing SERP Shopping Answer. Her ability to produce creative, iterative designs was a key driver in the product’s success, contributing to a massive 10x growth in DAU. She is a versatile designer who excels at exploring multiple variations to find the optimal user experience. Beyond her core role, Sonsy is a natural leader and innovator. She spearheaded our ‘Style Me Up’ hackathon project, where she gathered the right cross-functional team and turned a creative vision into an award-winning reality. Sonsy is a high-impact designer who consistently delivers both innovative ideas and measurable business results.
Shantam Khetan
Product @Microsoft
Sonsy is a valuable asset to product teams and makes sure her design sensibilities shine through any complex user problem. Accurate and pointed secondary research helps her bring informed context even in the most noisy environments and multi pronged goals to chase. Throughout my experience at Microsoft, Sonsy has been a valuable collaborator and team mate
Viraj Duvedi
Design @Google
I had the opportunity to work closely with Sonsy on several projects at Microsoft, including Bing Visual Search, and Bing Mobile App. As the design lead, she consistently demonstrated strong design thinking and a deep commitment to user research. What truly set Sonsy apart was his ability to distill complex problems into intuitive, user-centric solutions. Her design leadership was instrumental in shaping key product experiences such as Bing SERP, Translate, OCR —contributing to a 5% improvement in retention for Visual Search, creating significant value for both the team and the business. Beyond her design expertise, Sonsy is a highly collaborative partner, leverages several AI tools for protoyping and who elevates the people around her. Any team would greatly benefit from her leadership, creativity, and sharp product intuition.
Lakshay Tutlani
Product @Adobe
I worked with Sonsy at Microsoft on Bing Copilot Health experiences and consistently appreciated her strong user‑centric design approach. She has a great ability to understand user behavior and translate complex problem spaces into simple, intuitive experiences with a clear focus on usability and impact. Sonsy effectively leverages AI‑based rapid prototyping to explore ideas quickly, refine solutions through iterative feedback, and accelerate alignment across teams. She is a collaborative partner who works closely with engineers, balances design intent with technical realities, and continuously improves experiences through thoughtful iteration rather than one‑off solutions. With her strong ownership, disciplined work ethic, and sharp design judgment, Sonsy made meaningful contributions to improving engagement and overall product quality. She is a great team player and a valuable asset to any product design team working on complex, user‑focused experiences.
Vijay Bhatt
Principal Engineering Manager at Microsoft
I highly recommend Sonsy for her exceptional work on the Bing SERP Shopping Answer. Her ability to produce creative, iterative designs was a key driver in the product’s success, contributing to a massive 10x growth in DAU. She is a versatile designer who excels at exploring multiple variations to find the optimal user experience. Beyond her core role, Sonsy is a natural leader and innovator. She spearheaded our ‘Style Me Up’ hackathon project, where she gathered the right cross-functional team and turned a creative vision into an award-winning reality. Sonsy is a high-impact designer who consistently delivers both innovative ideas and measurable business results.
Shantam Khetan
Product @Microsoft
Sonsy is a valuable asset to product teams and makes sure her design sensibilities shine through any complex user problem. Accurate and pointed secondary research helps her bring informed context even in the most noisy environments and multi pronged goals to chase. Throughout my experience at Microsoft, Sonsy has been a valuable collaborator and team mate
Viraj Duvedi
Design @Google
I had the opportunity to work closely with Sonsy on several projects at Microsoft, including Bing Visual Search, and Bing Mobile App. As the design lead, she consistently demonstrated strong design thinking and a deep commitment to user research. What truly set Sonsy apart was his ability to distill complex problems into intuitive, user-centric solutions. Her design leadership was instrumental in shaping key product experiences such as Bing SERP, Translate, OCR —contributing to a 5% improvement in retention for Visual Search, creating significant value for both the team and the business. Beyond her design expertise, Sonsy is a highly collaborative partner, leverages several AI tools for protoyping and who elevates the people around her. Any team would greatly benefit from her leadership, creativity, and sharp product intuition.
Lakshay Tutlani
Product @Adobe
I worked with Sonsy at Microsoft on Bing Copilot Health experiences and consistently appreciated her strong user‑centric design approach. She has a great ability to understand user behavior and translate complex problem spaces into simple, intuitive experiences with a clear focus on usability and impact. Sonsy effectively leverages AI‑based rapid prototyping to explore ideas quickly, refine solutions through iterative feedback, and accelerate alignment across teams. She is a collaborative partner who works closely with engineers, balances design intent with technical realities, and continuously improves experiences through thoughtful iteration rather than one‑off solutions. With her strong ownership, disciplined work ethic, and sharp design judgment, Sonsy made meaningful contributions to improving engagement and overall product quality. She is a great team player and a valuable asset to any product design team working on complex, user‑focused experiences.
Vijay Bhatt
Principal Engineering Manager at Microsoft
I highly recommend Sonsy for her exceptional work on the Bing SERP Shopping Answer. Her ability to produce creative, iterative designs was a key driver in the product’s success, contributing to a massive 10x growth in DAU. She is a versatile designer who excels at exploring multiple variations to find the optimal user experience. Beyond her core role, Sonsy is a natural leader and innovator. She spearheaded our ‘Style Me Up’ hackathon project, where she gathered the right cross-functional team and turned a creative vision into an award-winning reality. Sonsy is a high-impact designer who consistently delivers both innovative ideas and measurable business results.
Shantam Khetan
Product @Microsoft
Sonsy is a valuable asset to product teams and makes sure her design sensibilities shine through any complex user problem. Accurate and pointed secondary research helps her bring informed context even in the most noisy environments and multi pronged goals to chase. Throughout my experience at Microsoft, Sonsy has been a valuable collaborator and team mate
Viraj Duvedi
Design @Google